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Thomasville Rebranding Unveiling

  • Finch Auditorium Thomasville, NC (map)

Thomasville, North Carolina is unveiling the new community brand to the public Tuesday, January 30, 2018. The unveiling, which is free to the public, will be preceded by dance and musical performances, and accompanied by giveaways, door prizes, and complimentary refreshments. 
The event will be held at Finch Auditorium, 406 Unity Street in Thomasville, and doors will open at 5:30 p.m., with the event beginning at 6 p.m. 
The Thomasville Area Chamber of Commerce, the Tourism and Visitors Center, and the City of Thomasville have partnered with 365 Degree Total Marketing, an award-winning marketing firm based in St. Simons Island, Ga., to create the new brand through a series of Strengths, Weaknesses, Opportunities, Threats (SWOT) meetings and community forums. The community’s involvement and insight has been instrumental in creating a memorable and cohesive brand that highlights the area’s strengths and positions Thomasville for the future. 
“The EnVision team, along with 365 Degree Total Marketing, has worked hard to come up with a brand Thomasville can embrace and be proud of. I hope as many people as possible will join us at the public unveiling as we celebrate something new and exciting that will help us move Thomasville forward,” said Jarrod Dunbar, Thomasville Tourism Director. 
The brand will consist of logos for the Chamber, Tourism and Visitors Center, and the City, and a tagline that subtly alludes to Thomasville’s heritage while also positioning the community for dynamic growth and prosperity. Other brand-related collateral includes an ad campaign and multiple logo’d promotional items that will spur momentum of the new brand through the community.

Earlier Event: January 28
Dancing and More with the Potential Stars
Later Event: January 31
Synergy Massage & Spa Ribbon Cutting